Shopify SEO, 404s and redirects: guides to keep your traffic alive
Archiving or deleting a Shopify product doesn't delete its traffic. Ads, emails, Google and backlinks keep sending visitors to a page that no longer exists. Here is the lifecycle of a dead product URL and the playbook to handle it.
Everything about Shopify URL redirects: how the native tool works, its limits, wildcard strategies, CSV import, and when to automate. With concrete examples.
Broken links don't send you an alert. They pile up in silence, burn your crawl budget, dissolve your backlink equity and send ready-to-buy visitors back to Google. Here is what really happens, and how to stop it.