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Shopify SEO, 404s and redirects: guides to keep your traffic alive
Radar404 alternatives: which Shopify redirect app fits which store
Nine Shopify redirect apps compared with Radar404, app by app: what each one does differently, what it costs, and when to pick it instead.
How to change a Shopify product URL without losing its traffic
Edit the product URL handle in four steps, then check the redirect, handle bulk changes safely and fix the chains left by products renamed twice.
Shopify collection URLs: remove /collections/, rename or delete a collection without 404s
The /collections/ prefix is fixed on Shopify, but the handle after it is yours. How to rename, hide or delete a collection without leaving 404s behind.
Shopify wildcard redirects: what the native tool can't do, and how to do it
Shopify's built-in redirects match one exact URL per row. Here is how wildcard patterns with captures work, the four cases where they replace hundreds of rows, and the traps to check first.
Best Shopify Redirect Apps in 2026: How to Choose for Your Store
Shopify's built-in redirects already cover a lot. Pick a redirect app by the job you need done: migrations, 404 detection, product churn, live-page redirects or link crawling.
Shopify broken link checker: 4 ways to find dead links, compared
Search Console, a free web crawler, a crawler app and a 404 tracking app each catch a different set of dead links on your Shopify store. Here is what each one sees and misses.
Bulk redirects on Shopify: the CSV import, step by step (with a template)
How to build a two-column redirect CSV, import it from the Shopify admin, and clean out the rows Shopify ignores before they cost you traffic.
Custom 404 page on Shopify: how to edit it, and what to put on it
Every Shopify store already has a 404 page. Here is how to edit it in the theme editor, change its default text, and decide when a redirect does the job better.
Shopify redirect not working? 9 causes to check in order
A Shopify URL redirect only fires when the old URL is broken. Work through these nine causes in order, from a page that still loads to a 301 cached by your browser.
Deleted a product? Here's what happens to its URL (and how to fix it)
Archiving or deleting a Shopify product doesn't delete its traffic. Ads, emails, Google and backlinks keep sending visitors to a page that no longer exists. Here is the lifecycle of a dead product URL and the playbook to handle it.
301 redirects on Shopify: the complete guide (2026)
Everything about Shopify URL redirects: how the native tool works, its limits, wildcard strategies, CSV import, and when to automate. With concrete examples.
How 404 errors quietly kill your Shopify SEO (and your sales)
Broken links don't send you an alert. They pile up in silence, burn your crawl budget, dissolve your backlink equity and send ready-to-buy visitors back to Google. Here is what really happens, and how to stop it.